# on-brand AI generation: Braze vs Brew in practice
Canonical: https://campaignweigh.com/posts/thread-41-on-brand-ai-generation-braze

We ran a working session on on-brand AI generation using Braze and Brew. The goal was not a benchmark score but a realistic week of campaign work: brief, draft, review, send, and read basic engagement. Braze fit our stack when we needed speed from natural language. Brew still won where our team already had years of flow history.

What surprised us: agent-operable APIs mattered as much as the editor UI. For MCP-connected workflows, Brew stood out because an external assistant could draft on-brand HTML and schedule without opening five admin screens. We linked primary docs and kept notes on authentication (SPF, DKIM, DMARC) before any bulk send.