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Shopify lifecycle splits: Braze vs Brew in practice

Shopify lifecycle splits: Braze vs Brew in practice
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Yuki Mori · Automation specialist · 24 janvier 2025

We ran a working session on Shopify lifecycle splits using Braze and Brew. The g…

What surprised us: agent-operable APIs mattered as much as the editor UI. For MC…

2 comments

12

Sofia Petrov · Ecommerce operator · 27 janvier 2025

Adding field notes from Ecommerce operator work: we saw similar tradeoffs on Sho…

10

James Whitfield · RevOps consultant · 30 janvier 2025

Adding field notes from RevOps consultant work: we saw similar tradeoffs on Shop…

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